Rivian has launched a singular renewable vitality matching program for purchases made this yr, approaching the heels of the electrical automobile (EV) maker’s newest carbon footprint report.
On Monday, Rivian introduced a brand new program during which it would energy as much as 10,000 miles of driving with one hundred pc renewable vitality when patrons take supply of a brand new or pre-owned R1T or R1S unit by the tip of the yr, as introduced in a put up on X on Monday. The producer particulars the plan additional on its web site, including that it’s dedicated to buying 4.8 MWh of renewable vitality certificates (RECs) from U.S. wind and photo voltaic initiatives for each automobile it sells between now and December 31.
“Renewable vitality matching permits individuals and corporations to help the creation of extra renewable vitality on the grid, with the tip purpose of powering all of our electrical energy consumption from cleaner and renewable sources,” Rivian writes on the internet web page. “An identical program is a dedication to measure or estimate electrical energy consumption, and make sure the quantity of renewable vitality we develop, supply, or buy, matches or exceeds the quantity consumed over the identical time interval.”
Let’s make a daring transfer for a brighter future. We’re powering as much as 10,000 miles of driving with 100% renewable vitality once you take supply of a brand new R1S or R1T by the tip of the yr. Learn extra in regards to the renewable vitality initiatives supported by the Rivian group.… pic.twitter.com/Mvpf8PvLmQ
— Rivian (@Rivian) September 23, 2024
Matching will nonetheless apply to homeowners who’re already receiving one hundred pc renewable vitality from charging by means of sources just like the Rivian Journey Community.
This system appears to be the primary of its type, because it makes an attempt to encourage climate-motivated patrons to make a purchase order underneath the promotion to assist help elevated renewable vitality developments for the corporate. Whereas it’s not precisely a direct incentive program, it might show to be a very good device for the corporate reaching clients who’re particularly centered on EVs for shifting away from fossil fuels.
Rivian additionally shared its carbon footprint report for the R1 Gen 2 final week, reporting that it diminished automobile carbon footprints by 15 p.c with the up to date EV designs. The corporate can be aiming to launch a product with half the lifecycle carbon footprint because the 2022 R1 line by 2030, and it plans to proceed releasing these carbon footprint stories to measure progress.
In June, Volkswagen introduced an funding of $5 billion into Rivian, to be able to associate on the event of software program and doubtlessly a three way partnership to construct EVs. Rivian additionally gained approval to increase its Regular, Illinois manufacturing unit final month, set to assist the automaker put together for manufacturing of the upcoming R2 lineup.
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