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DRB-Hicom trying so as to add two extra auto manufacturers to its portfolio – EV attainable, ‘business fairly fascinating’


DRB-Hicom looking to add two more auto brands to its portfolio – EV possible, ‘commercial quite interesting’

DRB-Hicom is trying so as to add two extra automotive manufacturers to its portfolio, and the conglomerate can also be contemplating an entry into the business automobile sub-sector. This was revealed by DRB-Hicom’s head of automotive distribution Akkbar Danial on the latest EON & Sahabat Media Getaway 2024 occasion.

In a core choices presentation slide displaying ‘new dealerships’, there have been two ‘new manufacturers’ subsequent to sensible, and when quizzed on the matter, Akkbar stated that Proton’s eMAS sub-brand isn’t one of many thriller manufacturers (DRB-Hicom will in fact have Proton eMAS dealerships) and that the group is distributor-level partnerships, not merely opening dealerships.

Any hints? “It could possibly be business (autos), it could possibly be passenger (autos), we’ll examine the market. Passenger, the discounting is just too huge now, I believe to enter passenger is a bit difficult. Business is sort of an fascinating space to enter as you don’t need to take care of B2C, it’s extra B2B – it’s fairly fascinating,” stated Akkbar, who can also be CEO of EON, DRB-Hicom’s auto dealership group.

DRB-Hicom looking to add two more auto brands to its portfolio – EV possible, ‘commercial quite interesting’

You’d suppose that Malaysia’s EV sub-segment is fairly saturated now, with extra choices than patrons within the present market, however the former Honda exec isn’t ruling an EV model out. “It’s saturated, however it’s a must to keep in mind that we now have fairly an enormous presence within the fleet market,” Akkbar stated, including that there are merchandise that may complement the choices of its current manufacturers.

By the way in which, automobile rental big Avis’ Malaysian enterprise is underneath the DRB-Hicom umbrella and the Avis fleet may need a future want for EVs. At the moment, of the DRB-Hicom manufacturers, sensible is a pure EV firm with two fashions (#1 and #3) and Audi has a few e-tron fashions, however they’re all moderately fancy, and in Audi’s case, very high-end too.

The DRB-Hicom auto distribution chief then willingly got here again to business autos, which we’ll take as a powerful trace. “For me, business is sort of an fascinating space. It’s to not say that I’m bored with doing retail for passenger autos – it is rather difficult – however sure, it (business autos) is an angle that we’ll look into,” he stated.

DRB-Hicom looking to add two more auto brands to its portfolio – EV possible, ‘commercial quite interesting’

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At the moment, DRB-Hicom’s automotive distribution portfolio has EON (dealerships for sensible and Proton), EON Auto Mart (Mitsubishi), Euromobil (Audi), Hicom Auto (Volkswagen), ACM (Isuzu) and DRB-Hicom Business Automobiles (DHCV, Daihatsu).

Additionally underneath the auto division is financing arm EON Capital, DRB-Hicom Auto Resolution (DHAS), Avis and EON Petromin. A JV with Saudi Arabia’s Petromin Corp, the latter is the group’s comparatively new enterprise to enter the workshop and automobile servicing enterprise.

Away from retail and providers, DRB-Hicom can also be the native accomplice for a number of Japanese OEMs – it has a 34% stake in Honda Malaysia, a 48% stake in Mitsubishi Motors Malaysia and controls 49% of Isuzu Malaysia. There’s additionally the 51% stake in Proton, in fact.

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