A survey from Accenture has indicated that greater than half of drivers in a number of key automotive markets will seemingly go for an electrical automobile inside the coming decade. A great portion of non-EV drivers right now are additionally contemplating an electrical automotive for his or her subsequent buy.
As famous by Accenture, its survey entails 6,000 automotive patrons throughout the US, Italy, Germany, France, China, and Japan. The survey’s outcomes present that there’s a want for automakers to switch their technique in order that they will break into mainstream prospects which are nonetheless cautious of electrical automobiles.
Total, the outcomes of the survey are constructive for electrical automobiles. A complete of 47% of drivers famous that they’re satisfied the longer term belongs to electrical automobiles. A complete of 57% of drivers, however, are anticipated to undertake an electrical automobile inside the subsequent 10 years. A complete of 43% of non-EV drivers are additionally contemplating an electrical automotive for his or her subsequent buy.
NEWS: Accenture has launched a brand new research about EV adoption.
Highlights:
• 57% of drivers may have adopted an EV inside the subsequent 10 years
• 43% of non-EV drivers are contemplating an EV for his or her subsequent buy
• 23% of individuals surveyed who don’t at the moment personal an EV mentioned they see… pic.twitter.com/HnxVqBQPwz— Sawyer Merritt (@SawyerMerritt) November 13, 2024
Maybe most significantly, 80% of the survey’s respondents famous that they take into account reliability, security, and worth as main buy standards for his or her subsequent automobile buy. With these leads to thoughts, Accenture famous that it uncovered 5 distinct electrical automobile driver “minsdonas,” or buyer segments for the EV market.
These “mindsonas” are the “Strategist,” which incorporates drivers who’re already inclined in the direction of high-end EVs; the “Individualist,” which incorporates drivers who’re youthful and like EVs for his or her tech; the “Carer,” who’re environmentally-conscious drivers who view automobiles as sensible instruments; the “Conservative,” which embody drivers who worth reliability and stay hesitant about electrical automobiles; and the “Frugal,” that are drivers that prioritize worth essentially the most.
As per Accenture, a complete of 20% of its respondents could possibly be categorised inside the “Strategist” mindsona phase; a complete of 25% could possibly be categorised inside the “Individualist” phase; a complete of 21% will be categorised inside the “Carer” phase; a complete of 17% will be categorised inside the “Conservative” phase; and 17% will be categorised inside the “Frugal” phase.
Accenture famous that to date, electrical automobiles makers have thrived by tapping into the “Strategist” and “Individualist” segments, that are already drawn to the most effective and most technologically superior automobiles out there. Tomorrow’s mainstream prospects, such because the “Carer,” “Conservative,” and “Frugal” drivers, however, prioritize various factors. Electrical automobile makers that may then supply EVs that correspond to the priorities of those buyer segments will seemingly thrive as sustainable automobiles develop into extra mainstream.
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