- Kia EV3 brings modern expertise of brand name’s flagship EV9 SUV to set new requirements within the compact EV SUV section
- Daring, progressive exterior with modern, sensible inside that maximizes house, performance, and consolation
- Greatest-in-class 600km AER driving vary; 10-80% battery charging in 31 minutes
- Kia AI Assistant, Premium Streaming, superior driving help programs and Over-the-Air updates elevate possession expertise
- Totally electrical EV3 to boost EV accessibility and speed up Kia’s transition to a sustainable mobility options supplier
Kia has right this moment revealed full particulars of the brand new Kia EV3, the corporate’s devoted compact EV SUV. With its mixture of daring design, modern expertise, and groundbreaking options, the EV3 units new requirements by no means earlier than seen within the compact EV SUV sector.
Drawing on Kia’s superior expertise and customer-focused values of the model’s bigger, multi-award-winning EV9 SUV, the EV3 carves out its personal id. It brings a novel, immersive expertise to the compact EV SUV sector. By considerably exceeding clients’ expectations, the EV3 will broaden the attraction and elevate the notion of EV SUVs.
“By offering groundbreaking design, an industry-leading electrical drivetrain, and sensible, modern life-style options, the EV3 goals to increase Kia’s distinctive EV SUV expertise to a wider viewers. With a WLTP driving vary of as much as 600km and fast-charging functionality, the EV3 addresses frequent issues about electrical automobiles. It’s going to reassure those that might have been hesitant to make the change to electrical mobility and can lead the mass adoption of EVs,” mentioned Ho Sung Track, President and CEO at Kia.
Exterior Design: A daring and progressive assertion
Kia’s ‘Opposites United’ design philosophy, which harnesses the artistic rigidity generated by the divergent values of nature and modernity to ship a harmonious entire, was central to the formation of the Kia EV3’s progressive, dynamic, and dramatic design. The philosophy’s affect elevates the EV3’s emotional really feel and atmosphere, seamlessly combining dynamic aesthetics with considerate performance.
“The EV3 embodies our design philosophy completely – a mix of playful design mixed with considerate performance. Although compact, the inspiring exterior envelops an open inside house that emphasizes restorative leisure for each journey. Its future-facing aesthetic is additional emboldened by the selection of daring colours; inside, the spacious cabin and the incorporation of recent natural supplies categorical a youthful sense of vitality and playfulness,” commented Karim Habib, Government Vice President and Head of Kia International Design.
The EV3 exudes a extremely assertive presence. On the entrance, vertical headlamps positioned on the extremes of the clean-surface facial space contribute to the creation of a large, ultra-confident stance. A way of ample spatial quantity combines with differentiated graphics and a muscular look that harmonizes with the whole physique.
A brand new, sturdy interpretation of Kia’s iconic Tiger Face design incorporates the model’s newest Star Map signature lighting idea. Organized vertically, the Daytime Working Lights (DRLs) additional emphasize the Tiger Face design to mission a extremely assured character.
In profile, the EV3 initiatives an aura of outstanding energy, mixed with a robust impression of agility and dynamism. The lengthy, sloping, modern roofline seamlessly transitions right into a hatchback-style tailgate, additional portraying the extremely technical physique design. The dynamic silhouette and voluminous cabin ship a spacious inside, whereas the distinctive interlocking volumes and graphics additional intensify its modern nature.
The rear facet completes the EV3’s high-tech kind language and purposeful stance. The thick black trim line emphasizing the connection between the SUV’s sturdy C-pillar design and the dynamic roofline additional enhances the automobile’s sense of energy. The simplified, geometric rear lamp design seamlessly integrates with the rear glass, framing a futuristic tailgate design with a large, technical, and modern look impressed by the Tiger Face Star Map entrance lighting signature.
Kia gives the EV3 in 9 physique colours – two of which have been created completely for the brand new mannequin: Aventurine Inexperienced and Terracotta.
The EV3 GT-line expresses an much more rugged and adventurous look. On the entrance, the automobile’s contrasting decrease physique trim additional enhances the dynamic design, whereas the built-in decrease bumper creates a sportier, extra refined look. Technical vertical and horizontal graphics categorical a bolder picture in distinction with the automobile’s massive black-clad areas. This therapy can be mirrored on the rear, with a attribute triangle wing configuration on the decrease bumper, making a equally aggressive impact.
Inside design: Nature-inspired aesthetic to boost wellbeing
The EV3’s inside design gives a spacious cabin that comfortably accommodates 5 folks. Kia has created a extremely purposeful and efficient cabin that exudes an interesting dwelling space-like atmosphere, designed to be loved by occupants on each journey and when the automobile is charging.
A chic middle console incorporates a sliding desk and storage space. The decrease space can retailer drinks, snacks, and even small backpacks, whereas private digital objects – resembling laptops and tablets – might be positioned on the desk when the automobile is stationary.
Together with multi-adjustable ambient lighting and ultra-comfortable seats, which incorporate a fold-back leisure mode, the sliding desk allows occupants to take pleasure in most leisure when parked. With a 25-liter frunk and a 460-liter rear load capability, the EV3 gives the most important baggage house in its class. The adjustable two-tier baggage board offers over 140mm of load top flexibility, making it sensible for actions like household tenting journeys.
A near-30-inch widescreen show – together with a 12.3-inch cluster, a five-inch air-conditioning panel, and one other 12.3-inch AVN show – incorporates seamless contact operation of the local weather management performance and offers clear graphics and intuitive data to the driving force. The display additionally extends to the middle of the dashboard, giving the front-seat passenger entry to leisure and navigation options.
Most of the EV3’s features, together with drive mode, cruise management, leisure, and navigation, might be accessed and managed by a easy contact of the steering wheel buttons. A seamless row of buttons under the central display intuitively operates numerous features like mapping, media, and automobile system configuration.
Clients have a wide array of inside colours, supplies, and trim finishes impressed by Air, Earth, and Water components. Choices embody Refined Gray, Heat Gray, Blue, whereas Onyx Black is obtainable completely on GT-line trim.
As with each new Kia, the EV3 incorporates numerous sustainable objects to speed up sustainability at scale. Recycled cloth is utilized to the dashboard and door trims to create an intimate and home-like atmosphere. Polyethylene terephthalate (PET), which is among the many most simply recycled plastics on the planet, options in quite a few areas of the inside, together with the seats, headliner, door armrests, garnish, flooring mats, and baggage board.[1]
Electrical drivetrain: Exemplary vary and ultra-fast charging
The EV3 measures 4,300mm lengthy, 1,850mm extensive, 1,560mm excessive and has a wheelbase of two,680mm. It contains a state-of-the-art front-wheel drive electrical powertrain based mostly on the Electrical International Modular Platform (E-GMP), using Kia’s fourth-generation battery expertise. The EV3 Normal mannequin is obtainable completely with a 58.3kWh battery, whereas the EV3 Lengthy Vary variant is fitted with an 81.4kWh battery.
Each fashions make the most of a 150kW/283Nm electrical motor, which allows a finest 0-100km/h acceleration time of seven.5 seconds. The EV3’s most velocity is 170km/h.
“The Kia EV3 has been designed and engineered to satisfy the wants of shoppers who need a automobile that matches their sustainability values however don’t wish to compromise their sensible on a regular basis wants. It offers among the finest dwelling and baggage sizes in its class, whereas our versatile E-GMP structure delivers a best-in-class AER driving vary. With the EV3, Kia has redefined the EV SUV section to create a compact mannequin that’s comprehensively geared up with modern expertise and options,” mentioned Spencer Cho, Vice President and Head of International Enterprise Planning.
As with the bigger EV9 SUV, Kia’s engineers have left no stone unturned within the pursuit of optimum effectivity with the EV3. It options enhanced physique aerodynamics, incorporating a full 3D undercover to ship an impressively low drag coefficient of 0.263 Cd. State-of-the-art Battery Administration Unit (BMU) and Cell Monitoring Unit (CMU) expertise ensures the 58.3kWh and 81.4kWh Excessive-Voltage Battery Programs use vitality as effectively as attainable.
The EV3 Lengthy Vary offers an estimated vary of as much as 600km (WLTP). This spectacular flexibility provides these taking their first foray into electrical mobility full confidence to sort out lengthy journeys. When the EV3’s battery finally wants replenishing, occupants can loosen up within the consolation of the dwelling space-like inside as Kia’s superior Automobile Charging Administration System allows the battery to cost from 10-80 % in roughly 31 minutes[2].
Massive electrical SUV expertise and security within the compact sector
Kia has geared up the EV3 with a raft of ultra-advanced security, driving, comfort and charging options often reserved for the big EV SUV sector. This creates an enhanced possession proposition that considerably exceeds what’s at present provided within the present compact SUV sector and offers a transformative and superior driving expertise in contrast with Inner Combustion Engine (ICE) automobiles.
The automobile’s Superior Driving Help Programs (ADAS) expertise contains eDTVC Electrical Dynamic Torque Vectoring Management to make sure the EV3 transfers its energy to the highway easily and stably. Ahead Collision-Avoidance Help, Lane Preserving Help, Freeway Driving Help, and Reverse Parking Collision-Avoidance Help present further help and reassurance for drivers on each journey, regardless of how lengthy or brief.
Kia’s Distant Sensible Parking Help allows house owners to maneuver the EV3 confidently and safely into and out of tight areas with out the driving force having to sit down within the automobile. Bringing additional worth to the compact EV SUV sector, the 12-inch Head-up Show (HUD) initiatives data on the windshield to attenuate driver distraction.
The EV3 is the primary mannequin to profit from Kia’s new i-Pedal 3.0 regenerative braking expertise, which permits the driving force to regulate the extent of regenerative braking in keeping with their desire, enabling one-pedal driving. This maximizes vitality effectivity and noticeably reduces fatigue on lengthy drives, enabling the automobile to journey additional on a single cost and making the journey extra partaking, pleasurable, and comfy.
With the EV3, Kia is the primary producer to carry Automobile-to-Load (V2L) charging to the compact EV SUV section, giving occupants the liberty and suppleness to energy exterior gadgets resembling laptops, small fridges, espresso machines or hairdryers. Kia’s Digital Key 2.0 allows clients to keep away from the effort of carrying round bodily keys by unlocking and beginning the EV3 utilizing solely their smartphone or smartwatch. They’ll additionally conveniently share the EV3’s digital key with family and friends.
Delivering new ranges of modern expertise and digital connectivity
To enhance the transformative expertise offered by the dwelling space-like inside, Kia has geared up the EV3 with a holistic suite of connectivity and leisure options. Most of those are designed to be loved safely whereas the automobile is on the transfer, whereas others might be skilled completely when the automobile is stationary and Park is chosen.
Kia offers numerous streamable content material by way of its Premium Streaming service, delivered by way of LG’s Automotive Content material Platform (ACP) powered by webOS. Kia additionally gives arcade video games, permitting occupants to take pleasure in in-car gaming. The immersive expertise is additional enhanced by the sound high quality of the EV3’s Harman Kardon audio system, which delivers an expertise akin to a house cinema.
“Vehicles are not only a technique of transportation however an extension of our ‘life house.’ Developed with quite a few customer-centric improvements, the EV3 gives our clients an immersive content material consumption expertise with our premium streaming companies and class-leading sound system,” commented Chang Sung Ryu, Senior Vice President and Head of International Model & CX. “Offering the power to digitally customise the EV3’s inside by way of the Kia Join Retailer in the identical approach one would personalize a smartphone, alongside the introduction of Kia’s AI Assistant these examples additional spotlight how the EV3 responds to clients’ ever-evolving wants.”
The EV3 allows occupants to personalize their automobile’s dashboard and infotainment system with NBA team-inspired Show Themes. These themes showcase the groups’ colours, graphics, and animations and are simply accessible by way of the digital Kia Join Retailer. Kia plans to broaden the number of show themes sooner or later, offering much more choices for personalisation.
The EV3 is the primary EV mannequin to characteristic Kia’s AI Assistant expertise, which lately made its debut on the Kia K4 compact sedan. This expertise offers clients with new and modern methods to work together with and management the automobile’s options instantly and intuitively, enhancing comfort and optimizing productiveness throughout their time within the automobile. This human-like assistant will all the time help and encourage customers as they discover the world. Kia will quickly start the rollout of those options throughout different EV fashions, beginning with the EV3.
With the combination of generative AI, Kia’s voice assistant is now much more succesful. Generative AI comprehends complicated contexts by way of pure language understanding, enabling it to converse naturally with customers. The AI assistant can help journey planning whereas guiding clients to take pleasure in optimum advantages from the automobile’s features, together with leisure and data search.
Set to be carried out in mass manufacturing in South Korea initially, Kia plans to broaden AI Assistant’s area and companies in Europe. This expertise is consistently evolving and can unlock additional advantages for purchasers sooner or later.
Kia’s international marketing campaign for the EV3: ‘A shifting energy’
Kia is about to embark on a sequence of world marketing campaign actions, encapsulated by the assertion ‘a shifting energy.’ This assertion speaks to the corporate’s dedication to innovation by way of cutting-edge design and expertise, in addition to its willpower to broaden its providing. The introduction of the EV3 will ship extra sustainable, environment friendly, and handy mobility to boost EV accessibility for all.
The EV3 will likely be launched first in Korea in July 2024, adopted by its European launch within the second half of the yr. Kia has plans to additional broaden the gross sales of EV3 into different areas, with subsequent launches to be anticipated after the European market entry.
*Editor’s observe: Availability of auto options talked about on this press launch might fluctuate by trim stage and/or nation.
[1] Normal options embody the usage of recycled PET within the seats, headliner, flooring mats, and baggage board. Clients have the choice to decide on particular cloth specs that incorporate PET within the inside garnish and door armrests. The sunshine grey inside colour choice doesn’t permit for the number of recycled cloth specs. Artificial leather-based seat specs additionally don’t embody PET.
